Google Ads management
Be there when people are searching for you.
I set up and manage Google Ads for small and growing Australian brands, so you show up at the moment someone is looking for what you offer, without paying for clicks that go nowhere.
What's included
Everything your Google ads need to work.
Google Ads rewards careful set-up and steady attention. I take care of the research, tracking and day-to-day management, and keep you across what's happening.
First two weeks
Get to know your business
- Your business, market and competitorsYour offer, website and what competitors are doing.
- Keyword researchThe searches your customers actually use.
- Conversion tracking and GA4So every enquiry, booking and sale is counted.
Launch
Build the right campaigns
- Search, Shopping, Performance Max and YouTubeThe right campaign types for your business, not every one.
- Landing page feedbackPractical tips to turn more clicks into customers.
Every month
Refine and report back
- Ongoing optimisationSearch terms, bids and budgets refined regularly.
- Plain-English reportWhat happened, what it means and what's next.
Questions
Good questions to ask.
How much should I budget for Google Ads?
It depends on how many people search for what you offer and what clicks cost in your industry. I do keyword research before we start, so your budget is based on real search data rather than a guess.
Should I use Search or Performance Max?
It depends on your business. Search is great for reaching people who are actively looking, while Performance Max can work well for ecommerce brands with a product feed. I'll recommend the mix that suits your goals and explain why.
Can you take over my existing account?
Yes. I'll start by reviewing what's already running, keep what's working and fix what isn't, so you don't lose the history your account has built up.
Do you lock me into a contract?
No. There are no lock-in contracts, just 30 days' notice. I'd rather keep your business by doing good work.
Let's talk about your Google ads.
Bring your questions to a free 30 minute chat. No pressure, just a good conversation about what's possible.