Meta Ads management
Facebook and Instagram ads that do more than look good.
I plan, build and manage Meta campaigns for small and growing Australian brands, from setting up your tracking to testing creative and finding the audiences that actually buy, book or enquire.
What's included
Everything your Meta ads need to work.
Good results on Meta come from getting the foundations right, then testing and refining. I look after the whole picture, so you're not left joining the dots yourself.
First two weeks
Get to know your business
- Your brand, market and competitorsYour offer, website and what competitors are doing.
- Your audienceWho they are and what they need to hear from you.
- Pixel and Conversions APISo Meta knows who is buying, booking or enquiring.
Launch
Build, test and learn
- Creative direction and ad copyWhat to make, plus copy that sounds like your brand.
- Campaign build and testingStructured so we quickly see what works.
Every month
Refine and report back
- Ongoing optimisationBudgets, creative and audiences checked regularly.
- Plain-English reportWhat happened, what it means and what's next.
I can also run TikTok, Pinterest and Spotify ads when they suit your audience.
Questions
Good questions to ask.
How much should I spend on Meta Ads?
There's no magic number. It depends on your goals, your margins and how competitive your market is. In our first chat I'll suggest a realistic starting budget and explain how we'd grow it once we can see what's working.
Do I need new creative?
Usually some, yes. Creative is one of the biggest drivers of results on Meta. I'll guide you on what to make and write the ad copy, and I'm happy to work with your existing photos, videos and brand assets.
How long before I see results?
Most campaigns need a few weeks to learn and settle. You'll see early signals in the first month, and we keep refining from there. I'll always be upfront about what's realistic for your business.
Do you lock me into a contract?
No. There are no lock-in contracts, just 30 days' notice. I'd rather keep your business by doing good work.
Let's talk about your Meta ads.
Bring your questions to a free 30 minute chat. No pressure, just a good conversation about what's possible.