Your Meta & Google Ads, in good hands.
I plan, build and manage campaigns for small and growing Australian brands. You’ll deal with me from the first chat to every monthly report, and you’ll always understand where your money is going.
Two platforms, one hands-on approach.
I’ve spent years running campaigns on both, and the campaign itself is only part of it. From your conversion tracking to your offer and overall strategy, I’m hands-on the whole way through. It’s the work I love most.
Meta Ads
Reach the right people while they scroll, with creative and audiences built to turn interest into sales, enquiries and bookings.
More about Meta AdsGoogle Ads
Show up at the exact moment people are searching for what you offer, and make every click work harder for you.
More about Google AdsYour ads are only one part of the picture.
With the way digital has evolved, looking beyond the ads matters more than ever. Your market, the demand for what you sell, your competitors, your offer and your website all decide how far your ad spend goes.
Market and demand
Who’s searching for what you offer, including keyword research.
Competitors
What they’re saying, offering and spending.
Your offer
Whether it gives people a real reason to choose you.
The ads
Meta and Google campaigns, targeting and creative.
Website and landing pages
Whether they turn clicks into enquiries and sales.
Tracking
So every dollar can be measured and your campaigns are optimised towards the right goal.
When you’re inside your business every day, it’s hard to see it the way your customers do. An outside lens can show you what’s really holding your ads back.
That’s what Fresh Eyes is for
Clear, hands-on and always explained.
- 01I get to know your business first. Your goals, margins and market shape every campaign, so each dollar has a job to do.
- 02I build things properly. Campaigns, audiences and conversion tracking are set up right from the start.
- 03I stay hands-on. Budgets, audiences and creative get ongoing attention rather than set and forget.
- 04I explain everything. A clear monthly report and a conversation about what comes next.
Different businesses, the same care.
Ecommerce
More online sales
Service businesses
More quality leads
Ticketed events
More tickets sold
Hospitality
More bookings and visits
I’ve worked with other agencies before and always felt like just a number. Mel is different, she is so knowledgeable in the digital space and has increased leads into my business substantially.MarkAd Stylist client
Brands I work with, each one looked after personally.
From national names to local favourites.
One-off packages, fixed price.
Good digital advice shouldn’t be out of reach for smaller brands. These one-off packages come with a fixed price and clear scope.
Starting Strong
The digital foundations for a new business, built to grow with you.
Coming soonFresh Eyes
An honest look at your digital, then we fix what’s holding you back.
Coming soonIn-House Support
A sounding board for the team you already have, from someone who’s been in digital advertising for years.
Coming soonHi Mel, our Meta ads just aren’t working. We’re not getting the results we were hoping for.
That’s not uncommon at all. So many things go into a successful campaign, and it’s rarely just the ads themselves.
What sort of things?
Your tracking, how the campaigns are optimised, your offer, your website and landing pages, plus your market and what competitors are doing. I look at the whole flow, top to bottom.
Let me have a look, and I’ll come back to you with what I see and what I’d recommend.
Let’s talk about your ads.
Not sure what’s working, or where to start? Send me a message and we’ll jump on a call. No pressure, just a good conversation. I love talking about digital strategy.
Tell me about your ads